We have created an alternative to our Wine Club Membership: — introducing THE HERTELENDY LUX CLUB. You spoke and we listened. With the LUX CLUB LOYALTY PROGRAM, you will be able to obtain Classic and Elite perks without having to join a Club Membership. We are now offering an opportunity for you to reap all of the benefits by how much Hertelendy wines you procure within one calendar year. More points equals more perks! In order to view your points, log into your account and select “POINTS” on the menu to the left! We’ve outlined what the qualifying purchases look like here:

Want an opportunity to acquire the Cabernet Franc or Hertelendy Legend Cabernet Sauvignon, but don’t want to have to accept a varietal in a club shipment that you’re not a huge fan of? Or perhaps Hertelendy Vineyards is new to you, and you want to obtain higher access? Here’s the perfect way to make it happen and enjoy the rewards. Just make your regular Hertelendy wine purchases throughout the year, and we’ll welcome you when the time comes with a Lux Club Card that gives you access to these highly sought-after wines. You’ll also enjoy a plethora of other benefits such as discounted savings, complimentary tastings (for you and a guest), complimentary tickets to to our harvest party, and many more.

We will still continue the Wine Club Membership for those who enjoy getting our assorted variety throughout the year. As an already existing wine club member of ours, you automatically receive a grandfathered savings. However, the Lux Club is always there in case this alternative method appeals to you more. If you have any questions, please do not hesitate to write us at

PLEASE NOTE: if you are interested in the Lux Club, in order to qualify, you will need to purchase the qualified amount before you can start saving! Your wine club discount will not apply until qualified purchases are made.